About Us

Tonic Agency represents Melbourne’s best makeup artists and hair stylists.

Our aim is to bring you high quality talent to prepare you for your next big event. By booking with Tonic, there’s no need to hunt around for recommendations or wait on responses from busy artists. Instead, Tonic brings the best talent on offer directly to you, with the professional convenience expected from a premium agency.

 

We offer a range of services to help you achieve your desired results: from wedding day hair and makeup at your home or hotel, to birhtdays and formal appointments in our Armadale studio, as well as lessons and workshops, Tonic makes sure to deliver a fun, simple and seamless experience, every step of the way.

Meet the team

Monica

Monica Gingold

Founder
Senior Hair & Makeup Artist

With over 16 years in the industry, Monica has worked her makeup magic on many A-list brands, events, celebrities and influencers.  Monica is now one of the most sought after artists in the fashion and bridal industries, and is now a regular at Melbourne’s most exclusive events including Melbourne Fashion week, Brownlow, Spring Racing and beyond.  Her skill of taking current trends and morphing them into relevant concepts is highly recognised, showing off creativity and strong attention to detail on the job.

Monica's vision for the agency started in 2017. When she had such a high demand for wedding bookings she couldn't fulfill, she knew she could still help all of these clients even if she couldn't be the one to do the hair and makeup for them.

Monica's strong relationships with fellow industry professionals led her to handpick and curate Tonic's team of truly talented artists, each of whom will provide you with an excellent service.

Monica works closely with artists, mentoring them to develop their skills as artists and act as an advisor and problem solver. She is also dedicated to her office staff who work to build Tonic into a well oiled machine, ensuring clients have an easy experience when booking their hair and makeup.

Monica loves spending time with her little family - her son Brodie, Staffy-cross rescue dog Ziggy, and husband Andrew, and especially loves going on family holidays. Monica will be based in Queensland from mid June - early September 2022

Abbie

Abbie Attard

Senior Booker

Head of Commercial 

Abbie joined Tonic with many years of experience working in PR and modeling agencies. As a senior model agent, she booked talent for high profile clients including Toni Matičevski, Maybelline New York, Myer and David Jones. As well as her flare for personal styling, she has a masters in marketing, and an undergrad in psychology. Abbie is the first point of call when booking with Tonic. Abbie responds to all our new enquiries, treating each booking individually and personally to match each client with the right artist for the job. Abbie loves the personal connection she has built with the team of artists, and loves being a part of each client's special day by helping them achieve their designed goals for the hair and makeup.

On top of her dedication to her job, Abbie is a shining light in the Tonic office, making everyone around her laugh while she lights up their day with her positive energy. Her joyful nature paired with her love for her job makes her a truly cherished member of the team. In her spare time, Abbie loves a coffee and a vino, watching Real Housewives and enjoying everything Melbourne life has to offer. 

Abbie looks forward to helping you with your booking, and will be the person who responds to your online enquiry.

Alice

Alice Lay

Booker, Studio Manager,
Logistics Coordinator 

Alice is Tonic's all round organiser! With her Diploma of Human resources behind her, and her experience in recruitment and management, her super organised nature and dedication to her job means nothing falls through the cracks, even when she is coordinating literally hundreds of wedding bookings at one time. Alice manages wedding schedules and coordinates the details between our clients and artists, and also manages our Armadale studio. 

On top of that, she is an angel of a person who is kind and warm, and genuinely cares about her clients and artists, and just loves helping people. Alice's artists love working with her as she is so patient, understanding and accommodating to everyone's needs. 

In her spare time, Alice is completing her certificate in bookkeeping to develop her skill set and role at Tonic. She  loves spending time with her two beautiful Border Collies Lola and Lenny, and living her best life with her friends and family on the Mornington Peninsula.

Alice is happy to answer any questions you have about your booking and looks forward to helping many more beautiful brides organise the hair and makeup for their special day.